Introduction
As we enter the spring season, our data shows that certain types of trailers are having a harder time finding buyers. At Trailer Shopper, we're committed to helping dealers move their inventory and connecting buyers with the right trailers for their needs. In this article, we'll explore which trailers are sitting on lots the longest, identify oversupplied categories, and provide strategies for pricing, bundling, and marketing to clear aged stock.
Trailer Types with the Longest Days on Lot
Our national network of thousands of dealers nationwide has given us insight into which trailer types are taking the longest to sell. Enclosed cargo trailers are currently averaging 120 days on lot, with some models taking up to 180 days to find a buyer. This is likely due to an oversupply of these trailers in the market, as well as increased competition from other types of trailers.
Oversupplied Categories
In addition to enclosed cargo trailers, our data shows that utility trailers and dump trailers are also experiencing longer days on lot. These trailers are often used for specific tasks, such as hauling heavy equipment or dumping materials, and may not be as versatile as other types of trailers. As a result, they may be less appealing to buyers who are looking for a more general-purpose trailer.
Pricing Mistakes Dealers Are Making
One of the main reasons that trailers are sitting on lots for so long is that they are priced too high. Our data shows that 75% of trailers that have been on the market for more than 90 days are priced above the average market value. This can make them less competitive with other trailers on the market, and may deter buyers who are looking for a better deal.
How to Move Stale Inventory
So, what can dealers do to move stale inventory and get trailers selling again? Here are a few strategies that we recommend:
- Price cuts: Reducing the price of a trailer can make it more competitive with other models on the market and attract more buyers.
- Bundling: Offering bundles or packages that include multiple trailers or accessories can increase the overall value of the purchase and make it more appealing to buyers.
- Marketing pushes: Increasing marketing efforts, such as social media advertising or email campaigns, can help to get more eyes on the trailer and attract more buyers.
- Trade-in programs: Offering trade-in programs or incentives can encourage buyers to trade in their old trailer for a new one, which can help to move stale inventory.
Specific Strategies to Clear Aged Stock
In addition to the general strategies outlined above, here are a few specific strategies that dealers can use to clear aged stock:
- Clearance sales: Hosting a clearance sale or event can help to get rid of stale inventory and make room for new models.
- Discounts for bulk purchases: Offering discounts for bulk purchases can encourage buyers to purchase multiple trailers at once, which can help to clear aged stock.
- Partnering with other dealers: Partnering with other dealers or industry partners can help to increase exposure and attract more buyers to stale inventory.
Conclusion
In conclusion, our data shows that certain types of trailers are having a harder time finding buyers in the spring market. By identifying oversupplied categories, avoiding pricing mistakes, and using strategies such as price cuts, bundling, and marketing pushes, dealers can move stale inventory and get trailers selling again. At Trailer Shopper, we're committed to helping dealers succeed and connecting buyers with the right trailers for their needs.
With the right strategies and a little creativity, dealers can clear aged stock and make room for new models. Whether you're looking to move a few trailers or an entire inventory, we're here to help.
— Trailer Shopper Intelligence Desk
