Introduction

We at Trailer Shopper have been analyzing the trailer market, and our data shows that there are certain types of trailers that are not selling as well as others. In this article, we will explore the trailer inventory that's sitting, what's not selling in June 2026, and provide strategies to clear aged stock.

Trailer Types with the Longest Days on Lot

Our data indicates that enclosed cargo trailers and utility trailers are among the types with the longest days on lot. These trailers are not selling as quickly as other types, such as horse trailers and livestock trailers. This could be due to a variety of factors, including oversupply, pricing mistakes, and a lack of effective marketing.

Oversupplied Categories

Our national network of dealers has reported that certain categories of trailers are oversupplied. These include aluminum utility trailers and cargo trailers. This oversupply can lead to a surplus of trailers on the market, making it difficult for dealers to sell their inventory.

Pricing Mistakes Dealers Are Making

Our analysis has shown that some dealers are making pricing mistakes that can affect the sale of their trailers. For example, pricing trailers too high can deter potential buyers, while pricing them too low can result in a loss of revenue. Dealers must find a balance between pricing their trailers competitively and ensuring they are making a profit.

How to Move Stale Inventory

So, how can dealers move their stale inventory? Here are a few strategies:

  • Price cuts: Reducing the price of a trailer can make it more attractive to potential buyers.
  • Bundling: Offering multiple trailers or accessories together can increase the value of the sale and attract more buyers.
  • Marketing pushes: Increasing marketing efforts, such as social media advertising and email campaigns, can help to reach more potential buyers.
  • Trade-in programs: Offering trade-in programs can incentivize buyers to purchase a new trailer and trade in their old one.

Trailer Shopper Solutions

At Trailer Shopper, we offer a range of solutions to help dealers move their stale inventory. Our technology allows dealers to easily manage their inventory and listings, while our human touch provides personalized support and guidance. We also offer a range of marketing materials, including banners, business cards, and brochures, to help dealers promote their trailers.

Our goal is to provide dealers with the tools and support they need to succeed in the trailer market. By analyzing market trends and providing effective solutions, we can help dealers move their stale inventory and increase their sales.

Conclusion

In conclusion, our data shows that certain types of trailers are not selling as well as others. By understanding the trailer types with the longest days on lot, oversupplied categories, and pricing mistakes dealers are making, we can provide strategies to clear aged stock. At Trailer Shopper, we are committed to helping dealers succeed in the trailer market, and we offer a range of solutions to support them.

— Trailer Shopper Intelligence Desk