Introduction to Video Marketing for Trailer Dealers

As the nation's largest trailer marketplace, we at Trailer Shopper have seen firsthand the impact that video marketing can have on sales for trailer dealers. With thousands of dealers nationwide using our platform, we've compiled data and best practices to help you get started with video marketing and drive more sales.

Types of Videos that Generate Leads

There are several types of videos that can generate leads for trailer dealers, including:

  • Walkaround videos: Give buyers a detailed tour of the trailer's features and condition.
  • Comparison videos: Compare different trailer models or features to help buyers make informed decisions.
  • How-to videos: Provide tutorials on trailer maintenance, repair, or customization to establish your dealership as a trusted resource.
  • Customer testimonials: Share satisfied customers' experiences with your dealership to build trust and credibility.

Our data shows that 97% of visitors leave a website without buying, but with retargeting ads, you can follow them and show them the exact trailer they viewed, resulting in a 10-20x return on investment.

Equipment Needed for Video Marketing

You don't need expensive equipment to get started with video marketing. A smartphone camera can produce high-quality videos, and there are many affordable editing software options available.

Filming Tips for Outdoor Lots

When filming videos on your outdoor lot, consider the following tips:

  • Shoot during the golden hour (early morning or late afternoon) for optimal lighting.
  • Use a tripod to stabilize the camera and avoid shaky footage.
  • Invest in a good microphone to ensure clear audio.

YouTube SEO for Trailers

To optimize your videos for YouTube search, use relevant keywords in your title, description, and tags. Our data shows that March 2026 is a peak buying season for cargo trailers, dump trailers, and horse trailers, so be sure to incorporate those keywords into your video titles and descriptions.

Facebook and Instagram Video Ads

Facebook and Instagram video ads can help you reach a wider audience and drive more sales. With retargeting ads, you can show your videos to users who have visited your website or engaged with your content before.

Video Email Follow-ups

Video email follow-ups can help you stay top of mind with potential buyers and increase the chances of closing a sale. Our data shows that 80-90% of direct mail recipients open and read their mail, so consider incorporating video into your email follow-ups.

Cost vs ROI

While there is a cost associated with producing high-quality videos, the potential return on investment is significant. Our data shows that video marketing can increase sales by up to 20%, making it a worthwhile investment for trailer dealers.

By incorporating video marketing into your sales strategy, you can increase engagement, drive more sales, and establish your dealership as a trusted resource in the industry.

In conclusion, video marketing is a powerful tool for trailer dealers looking to drive more sales and grow their business. By following the tips and best practices outlined in this guide, you can create effective videos that resonate with your target audience and help you achieve your sales goals.

— Trailer Shopper Intelligence Desk