Introduction

As we enter the summer season, thousands of dealers nationwide are facing a common challenge: stagnant trailer inventory. Our data shows that certain trailer types are lingering on lots for extended periods, with average days on lot exceeding 120 days for some categories. In this article, we will explore the trailer types with the longest days on lot, oversupplied categories, and pricing mistakes dealers are making. We will also provide actionable strategies to help dealers move stale inventory and get back to selling.

Trailer Types with the Longest Days on Lot

According to our national network, enclosed cargo trailers are currently experiencing the longest days on lot, with an average of 140 days. This is followed closely by utility trailers, which are averaging 130 days on lot. These trailer types are not only taking up valuable space on dealer lots but also tying up significant amounts of capital.

Oversupplied Categories

Our data indicates that the utility trailer category is currently oversupplied, with thousands of units available nationwide. This oversupply is driving down prices and making it difficult for dealers to move inventory. Additionally, the enclosed cargo trailer category is also experiencing an oversupply, particularly in the Southeast region.

Pricing Mistakes Dealers Are Making

One of the primary reasons trailer inventory is stagnating is due to overpricing. Our data shows that many dealers are pricing their trailers too high, making them uncompetitive in the market. In fact, 25% of dealers are pricing their trailers at least 10% above market value. This is resulting in a significant decrease in sales and an increase in days on lot.

Strategies to Move Stale Inventory

So, what can dealers do to move stale inventory and get back to selling? Here are a few strategies:

  • Price cuts: Dealers should consider reducing prices on stale inventory to make it more competitive in the market. This can be done by analyzing market trends and adjusting prices accordingly.
  • Bundling: Offering bundles or packages that include multiple trailers or accessories can help dealers move stale inventory and increase average sale prices.
  • Marketing pushes: Dealers should focus on marketing and promoting their stale inventory through various channels, including social media, email marketing, and targeted advertising.
  • Trade-in programs: Implementing trade-in programs can help dealers move stale inventory by offering customers a trade-in incentive on their old trailer.

Conclusion

In conclusion, stagnant trailer inventory is a significant challenge facing thousands of dealers nationwide. By understanding the trailer types with the longest days on lot, oversupplied categories, and pricing mistakes dealers are making, dealers can take proactive steps to move stale inventory and get back to selling. At Trailer Shopper, we are committed to providing dealers with the tools and resources they need to succeed, including our industry-leading marketing materials, business systems, and technology solutions. Whether you need help with pricing, marketing, or inventory management, our team is here to support you.

Our goal is to help dealers sell more trailers, more efficiently. By leveraging our technology, expertise, and human touch, we can help dealers overcome the challenges of stagnant inventory and achieve their sales goals.

With the average trailer listing price at $12,806, dealers cannot afford to have inventory lingering on lots for extended periods. By implementing the strategies outlined in this article, dealers can move stale inventory, increase sales, and drive revenue growth.

— Trailer Shopper Intelligence Desk