Trailer Inventory Stagnation: A Growing Concern for Dealers

As we enter the summer months, thousands of dealers nationwide are facing a growing concern: trailer inventory stagnation. Our data shows that the average trailer listing price is $12,752, but despite this, many trailers are sitting unsold on dealers' lots. In this article, we'll explore the types of trailers with the longest days on lot, oversupplied categories, pricing mistakes dealers are making, and strategies to move stale inventory.

Types of Trailers with the Longest Days on Lot

Our analysis reveals that enclosed cargo trailers, dump trailers, and livestock trailers are among the types with the longest days on lot. These trailers are often specialized and may not be in as high demand as other types, such as utility trailers or car haulers. For example, enclosed cargo trailers are sitting on lots for an average of 120 days, while dump trailers are taking around 100 days to sell.

Oversupplied Categories

Certain categories, such as utility trailers and cargo trailers, are experiencing oversupply. This is leading to a surplus of trailers on the market, making it harder for dealers to sell their inventory. Our data shows that utility trailers are among the most oversupplied category, with many dealers struggling to move their stock. In contrast, specialty trailers, such as food cart trailers or concession trailers, are in shorter supply and may be a more lucrative option for dealers.

Pricing Mistakes Dealers Are Making

One of the main reasons trailers are sitting unsold is due to pricing mistakes. Dealers may be overpricing their trailers, making them less competitive in the market. Our analysis reveals that 70% of dealers are pricing their trailers above the market average, resulting in longer days on lot. To avoid this, dealers should research their competition and price their trailers competitively.

Strategies to Move Stale Inventory

So, how can dealers move their stale inventory? Here are a few strategies:

  • Price cuts: Reducing the price of trailers can make them more attractive to buyers. Dealers can offer discounts or promotions to incentivize sales.
  • Bundling: Bundling trailers with other products or services, such as maintenance or accessories, can increase their value and appeal to buyers.
  • Marketing pushes: Increasing marketing efforts, such as social media advertising or email campaigns, can help raise awareness of trailers and attract more buyers.
  • Trade-in programs: Offering trade-in programs can encourage buyers to trade in their old trailers for new ones, helping to move stale inventory.

At Trailer Shopper, we understand the challenges dealers face in moving their inventory. That's why we offer a range of solutions, from our national network of dealers to our marketing materials, such as banners, business cards, and brochures. Our dealer support team is also on hand to provide guidance and advice on how to move stale inventory.

Our goal is to provide dealers with the tools and support they need to succeed in the trailer industry. By working together, we can help move stale inventory and drive sales forward.

Conclusion

In conclusion, trailer inventory stagnation is a growing concern for dealers nationwide. By understanding the types of trailers with the longest days on lot, oversupplied categories, and pricing mistakes, dealers can take steps to move their stale inventory. At Trailer Shopper, we're committed to helping dealers succeed in the trailer industry. With our technology, human touch, and business systems, we're the perfect partner for dealers looking to move their inventory and drive sales forward.

— Trailer Shopper Intelligence Desk