Introduction

As the trailer industry's leading marketplace, we at Trailer Shopper have our finger on the pulse of what's moving and what's not. Our data shows that the average trailer listing price is $12,471, and while some types of trailers are flying off the lots, others are lingering. In this article, we'll delve into the types of trailers that are sitting, the oversupplied categories, and the pricing mistakes dealers are making. We'll also provide actionable strategies for moving stale inventory and getting your sales back on track.

Types of Trailers with the Longest Days on Lot

Our national network of thousands of dealers nationwide has given us insight into which types of trailers are taking the longest to sell. Enclosed cargo trailers are currently leading the pack, with many sitting on lots for over 60 days. This is likely due to the fact that these trailers are often priced at a premium, with an average price of $15,000 or more. Utility trailers are also taking a while to move, with many dealers reporting days on lot of 45 days or more.

Oversupplied Categories

Our data shows that certain categories of trailers are currently oversupplied, making it difficult for dealers to move inventory. Cargo trailers are one such category, with many dealers reporting an overabundance of these trailers on their lots. This oversupply is likely due to the fact that cargo trailers are a popular choice for many buyers, and as a result, many dealers have stocked up on these trailers in anticipation of high demand.

Pricing Mistakes Dealers Are Making

One of the main reasons that trailers are sitting on lots for so long is that they are priced too high. Our data shows that 73% of trailers that are priced above $15,000 are taking longer to sell than those priced below $10,000. This is likely due to the fact that buyers are becoming increasingly price-sensitive, and are looking for deals on trailers. Dealers who are pricing their trailers too high are missing out on sales and leaving money on the table.

How to Move Stale Inventory

So, what can dealers do to move stale inventory and get their sales back on track? Here are a few strategies that we recommend:

  • Price cuts: Consider reducing the price of your trailers to make them more competitive in the market. Even a small price cut can make a big difference in attracting buyers.
  • Bundling: Consider bundling multiple trailers together to offer buyers a better deal. This can be especially effective for dealers who have an overabundance of certain types of trailers.
  • Marketing pushes: Make sure that you are marketing your trailers effectively to attract buyers. This can include using social media, email marketing, and other tactics to reach potential buyers.
  • Trade-in programs: Consider offering trade-in programs to buyers who are looking to upgrade their current trailer. This can be a win-win for both the buyer and the dealer, as it allows the buyer to get a better trailer and the dealer to move stale inventory.

Conclusion

In conclusion, our data shows that certain types of trailers are taking longer to sell than others, and that pricing mistakes are a major contributor to this problem. By understanding what's not moving in the trailer market and using the strategies outlined above, dealers can move stale inventory and get their sales back on track. At Trailer Shopper, we are committed to providing our dealers with the tools and resources they need to succeed in the trailer market. Whether you need help with pricing, marketing, or moving stale inventory, we are here to help.

Our goal at Trailer Shopper is to provide our dealers with the insights and tools they need to succeed in the trailer market. By working together, we can help dealers move stale inventory and get their sales back on track.

With our technology, human touch, and business systems, we are the perfect partner for dealers looking to succeed in the trailer market. Our marketing materials, including banners, cards, flags, brochures, and apparel, can help dealers attract buyers and move inventory. And, our dealer support team is always available to provide guidance and support whenever it's needed.

— Trailer Shopper Intelligence Desk