Introduction to Video Marketing for Trailer Dealers

As the trailer industry continues to evolve, dealers are constantly looking for new ways to reach potential customers and generate leads. One effective strategy that has gained popularity in recent years is video marketing. At Trailer Shopper®, we have seen firsthand the impact that high-quality videos can have on a dealer's online presence and lead generation. In this article, we will explore the different types of videos that can generate leads, the equipment needed to produce them, and provide tips on how to optimize videos for YouTube and other social media platforms.

Types of Videos that Generate Leads

There are several types of videos that can be effective in generating leads for trailer dealers. These include:

  • Walkaround videos: These videos provide a detailed tour of a trailer's features and benefits, giving potential customers a sense of what to expect.
  • Comparison videos: These videos compare different trailers, highlighting their unique features and advantages.
  • How-to videos: These videos provide instructional content, such as tips on how to maintain or repair a trailer.
  • Customer testimonials: These videos feature satisfied customers sharing their experiences with a particular trailer or dealer.

Equipment Needed for Video Production

While high-end equipment can produce professional-looking videos, it is not necessarily required. In fact, a good quality smartphone can be used to produce effective videos. However, there are a few additional pieces of equipment that can enhance the production quality, such as:

  • Microphone: A good quality microphone can help to ensure that the audio is clear and crisp.
  • Lighting: Proper lighting can help to enhance the visual quality of the video.
  • Tripod: A tripod can help to stabilize the camera, reducing shake and ensuring a smooth video.

Filming Tips for Outdoor Lots

Filming videos on an outdoor lot can be challenging, especially when dealing with harsh weather conditions or busy surroundings. Here are a few tips to help dealers get the best possible footage:

  • Choose the right time of day: Avoid filming during the middle of the day when the sun is at its strongest, as this can create harsh shadows and glare.
  • Use a microphone: Wind and background noise can be a major issue when filming outdoors. Using a good quality microphone can help to reduce these issues.
  • Keep it steady: Use a tripod to stabilize the camera and reduce shake.

YouTube SEO for Trailers

Optimizing videos for YouTube is crucial to ensure that they are seen by potential customers. Here are a few tips to help dealers improve their YouTube SEO:

  • Use relevant keywords: Include relevant keywords in the video title, description, and tags to help YouTube understand the content of the video.
  • Optimize the thumbnail: The thumbnail is the first thing that potential customers will see, so make sure it is eye-catching and relevant to the content of the video.
  • Use closed captions: Closed captions can help to improve the accessibility of the video and also provide additional context for YouTube's algorithm.

Facebook and Instagram Video Ads

Facebook and Instagram video ads can be an effective way to reach potential customers and drive traffic to a dealer's website. Here are a few tips to help dealers get the most out of their video ads:

  • Keep it short: Attention spans are short on social media, so keep the video ad concise and to the point.
  • Use eye-catching visuals: Use high-quality visuals and graphics to grab the attention of potential customers.
  • Target the right audience: Use Facebook and Instagram's targeting options to ensure that the video ad is seen by the right people.

Video Email Follow-ups

Video email follow-ups can be a great way to nurture leads and encourage potential customers to take action. Here are a few tips to help dealers get the most out of their video email follow-ups:

  • Keep it personal: Address the potential customer by name and reference their specific interests or needs.
  • Keep it concise: Keep the video email follow-up short and to the point, avoiding unnecessary information or distractions.
  • Use a clear call-to-action: Encourage the potential customer to take action, such as visiting the dealer's website or scheduling a test drive.

Cost vs ROI

While video marketing can be an effective way to generate leads, it is important to consider the cost vs ROI. Here are a few statistics to help dealers understand the potential return on investment:

  • 97% of visitors leave without buying: Retargeting ads can help to reach these potential customers and encourage them to take action.
  • $2-5 per 1,000 impressions: The cost of retargeting ads on Facebook and Google can be relatively low, especially when compared to the potential return on investment.
  • 10-20x return: The potential return on investment for retargeting ads can be significant, making it a worthwhile investment for dealers.
At Trailer Shopper®, we believe that video marketing is a key component of any successful trailer dealer's marketing strategy. By producing high-quality videos and optimizing them for YouTube and other social media platforms, dealers can reach potential customers and drive traffic to their website. Our team of experts is here to help dealers every step of the way, from producing videos to optimizing them for maximum ROI.

Our data shows that the average trailer listing price is $12,569, and that 40% of customers read every piece of mail they receive. By leveraging video marketing and other strategies, dealers can reach potential customers and drive sales. Whether you're looking to produce walkaround videos, comparison videos, or customer testimonials, our team is here to help. Contact us today to learn more about how we can help you succeed in the trailer industry.

— Trailer Shopper Intelligence Desk