Introduction to Video Marketing for Trailer Dealers

As a trailer dealer, you're likely no stranger to the importance of marketing your inventory to potential buyers. In today's digital age, video marketing has become an essential tool for reaching and engaging with customers. At Trailer Shopper, we've seen firsthand the impact that video can have on a dealer's bottom line. In this article, we'll explore the different types of videos that can generate leads for trailer dealers, the equipment needed to get started, and provide tips for filming and promoting your videos.

Types of Videos that Generate Leads

There are several types of videos that can be effective for trailer dealers, including:

  • Walkarounds: These videos provide a detailed tour of a trailer's features and benefits, giving potential buyers a sense of what to expect.
  • Comparisons: Compare different trailer models or features to help buyers make informed decisions.
  • How-to: Create instructional videos that provide tips and advice on trailer maintenance, towing, and other related topics.
  • Customer Testimonials: Share stories from satisfied customers to build trust and credibility with potential buyers.

Our data shows that 97% of visitors to a trailer dealer's website leave without buying. However, with retargeting ads, dealers can follow these visitors and show them the exact trailer they looked at, resulting in a 10-20x return on investment.

Equipment Needed

You don't need a lot of expensive equipment to get started with video marketing. A smartphone with a good camera can be all you need to create high-quality videos. However, if you want to take your videos to the next level, you may consider investing in additional equipment such as a microphone, lighting kit, or drone.

Filming Tips for Outdoor Lots

Filming videos on an outdoor lot can be challenging, but there are a few tips to keep in mind:

  • Shoot during the golden hour: The hour just before sunset is often considered the best time to film outdoors, as the light is soft and warm.
  • Use a tripod: A tripod will help you keep your camera steady and avoid shaky footage.
  • Be mindful of the background: Make sure the background of your video is clean and free of distractions.

According to our 2026 Cargo Trailers Buyer's Guide, the average trailer listing price is $12,569. With the right video marketing strategy, dealers can increase their sales and revenue.

YouTube SEO for Trailers

Optimizing your videos for YouTube search is crucial to getting your content seen by potential buyers. Here are a few tips:

  • Use relevant keywords: Use keywords that buyers might use when searching for trailers, such as "cargo trailer" or "enclosed trailer".
  • Optimize your title and description: Make sure your title and description accurately reflect the content of your video and include relevant keywords.
  • Use tags: Use relevant tags to help your video show up in search results.

Our national network of dealers has seen significant success with YouTube SEO, with some dealers reporting a 50% increase in sales after optimizing their videos.

Facebook and Instagram Video Ads

Facebook and Instagram video ads can be an effective way to reach potential buyers and drive traffic to your website. Here are a few tips:

  • Use eye-catching visuals: Use high-quality visuals and graphics to grab the attention of potential buyers.
  • Keep it short and sweet: Keep your videos short and to the point, ideally under 60 seconds.
  • Target your audience: Use Facebook and Instagram's targeting options to reach potential buyers who are interested in trailers.

According to our data, 80-90% of direct mail recipients open and read the mail, compared to 20-30% for email. This makes direct mail a highly effective way to reach potential buyers and drive sales.

Video Email Follow-ups

Following up with leads via email can be an effective way to nurture them and drive sales. Here are a few tips:

  • Use video in your emails: Use video to add a personal touch to your emails and provide additional information to potential buyers.
  • Keep it short and sweet: Keep your emails short and to the point, ideally under 100 words.
  • Use a clear call-to-action: Use a clear call-to-action, such as "schedule a test drive" or "contact us for more information".

Our dealer support team is available to help dealers with all aspects of video marketing, from filming and editing to promoting and optimizing their videos.

Cost vs ROI

The cost of video marketing can vary depending on the type of video, equipment, and promotion. However, with the right strategy, video marketing can provide a significant return on investment. Here are a few examples:

  • Walkaround videos: These videos can be created with a smartphone and can cost as little as $0 to produce.
  • Comparison videos: These videos may require additional equipment, such as a drone, and can cost upwards of $1,000 to produce.
  • YouTube ads: The cost of YouTube ads can vary depending on the targeting options and ad spend, but can cost as little as $5 per day.

According to our data, the average cost per lead for trailer dealers is $30, while the average cost per lead for video marketing is $25. This makes video marketing a highly effective way to generate leads and drive sales.

— Trailer Shopper Intelligence Desk