Introduction to Video Marketing for Trailer Dealers

As the trailer industry's all-in-one platform, we at Trailer Shopper recognize the importance of video marketing for trailer dealers. With thousands of dealers nationwide, our national network provides the largest selection of trailers, and we're committed to helping our dealers succeed. Our data shows that most trailer dealers do not price their inventory online, post on social media consistently, or have professional photos and videos. However, with the right video marketing strategy, dealers can generate leads, increase sales, and stay ahead of the competition.

Types of Videos that Generate Leads

There are several types of videos that can generate leads for trailer dealers, including:

  • Walkaround videos: Showcase the features and benefits of a specific trailer model
  • Comparison videos: Compare different trailer models or brands to help buyers make informed decisions
  • How-to videos: Provide tutorials on trailer maintenance, repair, or customization
  • Customer testimonials: Share satisfied customers' experiences with a particular trailer model or dealer

Equipment Needed for Video Marketing

While professional video equipment can be beneficial, it's not necessary to break the bank. A smartphone with a good camera can be sufficient for creating high-quality videos. Additionally, dealers can invest in basic equipment such as a tripod, microphone, and lighting to enhance the production value of their videos.

Filming Tips for Outdoor Lots

When filming videos on an outdoor lot, dealers should consider the following tips:

  • Natural lighting: Film during the golden hour (early morning or late afternoon) for optimal lighting
  • Minimize distractions: Avoid filming near busy roads or areas with excessive noise
  • Use a tripod: Keep the camera stable and avoid shaky footage

YouTube SEO for Trailers

Optimizing videos for YouTube search is crucial for trailer dealers. Our data shows that 97% of visitors leave a website without buying, but with effective retargeting ads, dealers can reach the other 97% of potential buyers. To improve YouTube SEO, dealers should:

  • Use relevant keywords: Include keywords such as "cargo trailer" or "dump trailer" in the video title, description, and tags
  • Optimize video titles and descriptions: Use attention-grabbing titles and descriptions that accurately reflect the content of the video
  • Use thumbnails: Create eye-catching thumbnails that showcase the trailer model and encourage viewers to click

Facebook and Instagram Video Ads

Facebook and Instagram video ads can be an effective way for trailer dealers to reach a wider audience. Our data shows that 80-90% of customers open direct mail, but video ads can provide a similar level of engagement. Dealers can use Facebook and Instagram's targeting options to reach potential buyers who have shown interest in trailers or have visited their website.

Video Email Follow-ups

Following up with leads via email is crucial for trailer dealers. Our data shows that 40%+ of customers read every piece of direct mail, but video email follow-ups can provide a similar level of engagement. Dealers can use video email follow-ups to:

  • Provide additional information: Share more details about a specific trailer model or answer questions from potential buyers
  • Build trust: Share customer testimonials or showcase the dealer's expertise in the trailer industry
  • Encourage sales: Offer promotions or discounts to potential buyers who have shown interest in a particular trailer model

Cost vs ROI

While creating high-quality videos may require an initial investment, the return on investment (ROI) can be significant. Our data shows that retargeting ads can provide a 10-20x return on investment. Additionally, dealers can use video marketing to:

  • Reduce marketing costs: Video marketing can be more cost-effective than traditional marketing methods such as print or television ads
  • Increase sales: Effective video marketing can lead to increased sales and revenue for trailer dealers
  • Improve brand awareness: Video marketing can help establish a dealer's brand and reputation in the trailer industry

In conclusion, video marketing is a powerful tool for trailer dealers to generate leads, increase sales, and stay ahead of the competition. By creating high-quality videos, optimizing for YouTube SEO, and using Facebook and Instagram video ads, dealers can reach a wider audience and establish their brand in the trailer industry. At Trailer Shopper, we're committed to providing our dealers with the tools and resources they need to succeed, including video marketing solutions and promotional materials such as banners, business cards, and brochures.

— Trailer Shopper Intelligence Desk