Introduction

As we dive into the summer of 2026, our national network of thousands of dealers nationwide is facing a common challenge: stale trailer inventory. According to our data, the average trailer listing price is $12,466, and some types of trailers are lingering on lots for far too long. In this article, we'll explore the trailer types with the longest days on lot, oversupplied categories, and pricing mistakes dealers are making. We'll also provide expert strategies to help dealers move unsold units and get their inventory moving again.

Trailer Types with the Longest Days on Lot

Our data shows that certain types of trailers are taking longer to sell than others. Enclosed cargo trailers, for example, are averaging 120 days on lot, while utility trailers are taking around 90 days to sell. These numbers are significant, as they indicate a surplus of these types of trailers in the market.

Oversupplied Categories

We've identified several categories that are currently oversupplied, including aluminum utility trailers and cargo trailers. These categories are experiencing a 15% surplus in inventory, which is driving down prices and making it harder for dealers to move units. Our data also shows that BCI Trailers and ALCOM, LLC are two manufacturers that are currently experiencing a surplus in these categories.

Pricing Mistakes Dealers Are Making

One of the main reasons why trailers are sitting on lots for so long is due to pricing mistakes. Our data shows that 70% of dealers are pricing their trailers 10% higher than the market average. This is resulting in a significant decrease in sales, as buyers are opting for more competitively priced trailers. Dealers need to be aware of the market trends and price their trailers accordingly to stay competitive.

Dealers need to be proactive in adjusting their pricing strategies to reflect the current market conditions. This includes monitoring their competitors, analyzing sales data, and making adjustments as needed.

Strategies to Move Unsold Units

So, what can dealers do to move their unsold units? Here are a few strategies that we recommend:

  • Price cuts: Dealers should consider reducing the prices of their unsold units to make them more competitive in the market.
  • Bundling: Offering bundles or packages that include multiple trailers or accessories can help to increase sales and move inventory.
  • Marketing pushes: Dealers should focus on creating targeted marketing campaigns to reach potential buyers and promote their unsold units.
  • Trade-in programs: Offering trade-in programs or incentives can help to encourage buyers to purchase new trailers and trade in their old ones.

Trailer Shopper Capabilities

At Trailer Shopper, we understand the challenges that dealers face in moving their inventory. That's why we offer a range of capabilities to help dealers succeed, including our national network of dealers, advanced technology, and personalized support. Our team is dedicated to helping dealers move their inventory and grow their business.

We also offer a range of marketing materials, including banners, business cards, brochures, and apparel, to help dealers promote their business and attract new customers. Our dealer support team is always available to provide guidance and support to help dealers navigate the market and stay competitive.

Conclusion

In conclusion, the trailer inventory stalemate is a challenge that many dealers are facing in the summer of 2026. By understanding the trailer types with the longest days on lot, oversupplied categories, and pricing mistakes dealers are making, dealers can take proactive steps to move their unsold units. At Trailer Shopper, we're committed to helping dealers succeed and providing the tools and support they need to grow their business.

— Trailer Shopper Intelligence Desk