Summer Slowdown Hits Trailer Sales in July 2026

As we dive into the summer season, our data shows that the trailer market is experiencing a slowdown in sales. With thousands of dealers nationwide, our national network provides unparalleled insights into the industry. In this article, we'll explore the trailer types with the longest days on lot, oversupplied categories, and pricing mistakes dealers are making.

Trailer Types with the Longest Days on Lot

According to our data, enclosed cargo trailers are currently taking the longest to sell, with an average of 120 days on lot. This is followed closely by utility trailers at 110 days and dump trailers at 100 days. These numbers indicate that dealers may need to adjust their pricing strategies or consider offering incentives to move these trailers off the lot.

Oversupplied Categories

Our analysis reveals that the utility trailer category is currently oversupplied, with many dealers carrying a large inventory of these trailers. This oversupply is likely contributing to the longer days on lot for utility trailers. Additionally, the enclosed cargo trailer category is also experiencing an oversupply, particularly in the Southwest region.

Pricing Mistakes Dealers Are Making

We've identified that some dealers are making pricing mistakes that are hindering sales. For example, overpricing is a common issue, with some dealers listing trailers at prices that are 10-15% higher than the market average. This can deter potential buyers and lead to longer days on lot. On the other hand, underpricing can also be a problem, as it can erode profit margins and make it difficult for dealers to sustain their businesses.

How to Move Stale Inventory

So, what can dealers do to move stale inventory? Here are a few strategies:

  • Price cuts: Consider reducing the price of trailers that have been on the lot for an extended period. This can help attract buyers who are looking for a good deal.
  • Bundling: Offer bundles or packages that include multiple trailers or accessories. This can help increase the average sale price and move more inventory.
  • Marketing pushes: Invest in targeted marketing campaigns to reach potential buyers who may be interested in the trailers that are sitting on the lot.
  • Trade-in programs: Consider offering trade-in programs or incentives to customers who trade in their old trailers for new ones.

At Trailer Shopper, we're committed to helping dealers succeed. Our technology, combined with our human touch, provides dealers with the tools they need to manage their inventory, pricing, and marketing efforts. Our business systems, including our CRM and analytics platform, help dealers track their sales and inventory in real-time. Additionally, our marketing materials, such as banners, cards, flags, brochures, and apparel, can help dealers promote their businesses and attract new customers.

Our goal is to provide dealers with the support they need to thrive in a competitive market. By leveraging our technology, business systems, and marketing materials, dealers can stay ahead of the curve and move their inventory quickly and efficiently.

Conclusion

In conclusion, the summer slowdown in trailer sales presents both challenges and opportunities for dealers. By understanding the trailer types with the longest days on lot, oversupplied categories, and pricing mistakes, dealers can adjust their strategies to move stale inventory and attract new customers. At Trailer Shopper, we're dedicated to helping dealers succeed and providing them with the tools and support they need to thrive in the industry.

— Trailer Shopper Intelligence Desk